usability, design, interaction design, information, web usability, user interface design, usability engineering,user testing, usability inspection, heuristic evaluation, webdesign, UI, GUI, HCI, user-centered design,human-computer interaction, mensch computer interaktion,universität konstanz, usability test, benutzerfreundlichkeit, mensch-maschine-interaktion, mensch-computer-interaktion, human-computer-interaction, usable, website usability, ergonomie, ergonomisch, psychologie, gestalt principles, scenario, information visualization,informationsvisualisierung, User Interface Evaluation, Usability testing, Human Factors, Erogonomic, Ergonomics, User Interfaces, User Interface, Interfaces, informations visualisierung, visual information seeking system, visual search interface, Mensch & Computer 2012Harald Reiterer


Seminar Persuasive Technology


Prof. Dr. Harald Reiterer






D 247


Preliminary discussion on April 20th, 4:00 pm


Aim of the seminar is to learn autonomous scientific working within the context of a human-computer interaction topic. The students are enabled to make themselves familiar with the topic, present their insight in a comprehensible way and write it down adequately. This includes especially the correct contact to literature, presentation techniques, use of presentation media and scientific writing.
Subject of the seminar is the research discipline Captology (the study of computers as persuasive technology), introduced by B.J.Fogg. He discusses the possibilities to influence the user's opinion or behaviour by the use of computer technology. After a short introduction these topics are addressed:

  1. Computers as Persuasive Tools
  2. Computers as Persuasive Media
  3. Computers as Persuasive Social Actors
  4. Credibility and Computers and the WWW
  5. Persuasion through Mobility and Connectivity
  6. Ethics of Persuasive Technology

Base literature is the below given book including the corresponding website. Further literature hints can be found in the base literature.






A written elaboration as well as a presentation at the end of the semester has to be done by the students. The final score is a combination of the presentation of about 60 minutes and the written work of about 15 - 25 pages (in english or german). Every participant will report on his progress in regular intervals. Besides the theoretical preparation a demonstration of practical examples is obligatory.


  • B.J. Fogg: Persuasive Technology - Using Computers to Change What We Think and Do, Morgan Kaufmann, 2003
  • (Corresponding Website )
  • (Starting point for internet research)